4.7 • 1.5K Ratings
🗓️ 16 July 2018
⏱️ 11 minutes
🧾️ Download transcript
Is Instagram the new blog? Are blogs even relevant in 2018’s influencer landscape? Is not having a blog a big mistake? Well, I’m glad you asked! Because that’s exactly what I’m talking about in this week’s show.
Today we’ll dive into 4 ways you can grow an online business (and be an influencer) without a blog & what marketers are looking for in an influencer. But! Is the no-blog life the way to live if you’re an influencer?
I’ll weigh in on what having vs. not having a blog looks like, especially for your business long-term. I’ll also share influencers who I believe are doing things right - and who we can all learn a lot from.
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Show notes:
Fashionista article: https://fashionista.com/2016/03/influencer-marketing
Lauryn Evarts from The Skinny Confidential on The Influencer Podcast Episode 29: https://itunes.apple.com/us/podcast/029-lauryn-evarts-skinny-confidential-shares-how-to/id1229401800?i=1000393680304&mt=2
Click on a timestamp to play from that location
0:00.0 | Hello lovely humans. Welcome to episode 19 of Influencer Insights. |
0:06.6 | Before we get started I want to know are you a part of our amazing Facebook community |
0:10.7 | yet? It's a fabulous place to dive deeper into each |
0:14.2 | episode with myself and other podcast listeners to ask questions about the show or |
0:18.8 | episode and receive exclusive bonuses relating to the show. If you're not a part of our |
0:24.4 | awesome community yet, we'd love to have you there. Visit Facebook.com |
0:29.2 | forward slash groups, forward slash the Influencer podcast to be a part of this wonderful. slash The Marketing Marketing Strategist |
0:43.0 | Takes You Behind the Scenes |
0:44.4 | with successful influencers, bloggers and industry elites |
0:47.6 | in conversation to share how they engage, persuade, |
0:50.6 | and grow their unique influence. |
0:52.8 | Her mission is to share exclusive insider tips, wisdom, and action-based tools to help you |
0:57.6 | strengthen, monetize, and build your own industry-leading influence. |
1:01.9 | Now I loved a recent article that I just read on fashionista.com. |
1:06.8 | It was about how blogs are no longer a criteria for being an influencer and online content creator like they were in the past. |
1:17.0 | Instead, Instagram is really the new criteria in many situations for growing an online business and brand as a quote-unquote |
1:24.6 | influencer. So it got me thinking if blogs aren't a criteria, then what is? |
1:32.2 | Are they still important? Do brands really feel that they're getting a |
1:37.2 | good return investment with blogs? What does this mean for bloggers as a whole in the |
1:42.3 | future, right? |
1:43.6 | So today I am breaking down how to be an influencer, |
1:46.9 | content creator, even if you don't have a blog. |
... |
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