Don't Fall in Love With an Idea | Ep. #633

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 25 April 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #633, Eric and Neil discuss why you shouldn't fall in love with an idea. Tune in to hear what you should love in order to be successful. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Don't Fall in Love With an Idea [00:35] Most startups start with a totally different idea than what they are doing presently. [00:54] Don’t fall in love with an idea, fall in love with an industry. [01:55] As long as you stick with your industry, you can build upon that experience, as opposed to shifting to something else entirely. [02:18] It’s like compound interest: the moment you stop investing, you lose all that interest. [02:53] Stay in your lane. [03:01] In a Nathan Latka podcast interview, the discussion was about sticking with one industry instead of branching out into the unknown. [04:02] You need to love what you do, but make sure you love the industry. [04:20] Elon Musk had ZipTo, then Paypal, then SpaceX. Because he jumped industries, he struggled much longer before his success. [05:23] It’s like WOW: you need to keep levelling up. [06:00] That’s all for today! [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Errat Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about why you shouldn't fall in love with an idea.
1:01.0	So Neil, what are your thoughts around this? If you look at most startups, when they first started,
1:06.8	the idea that they have versus when they exited or went public, it's usually a totally different idea.
1:12.4	Or they've changed a lot. went public, it's usually a totally different idea.
1:13.4	Or they've changed a lot.
1:15.3	In other words, they've pivoted.
1:17.4	So as an entrepreneur or even as a marketer,
1:20.7	you can't fall in love with just the idea because things change over time.
1:24.5	Instead you want to fall in love with the industry.
	...

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