Don’t Create a Personal Brand If You Want to Do This as an Agency Owner

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 6 July 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss personal branding, corporate brand building, scaling strategies, SEO's role in growth, and services digital agencies can offer to enter the Western market. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (02:22) Building a Corporate Brand (04:16) The Value of Referrals and Good Work (05:12) Platforms and Content Formats (06:42) Different Approaches to Agency Growth (08:18) Moving from Six to Seven Figures (10:40) Supercharging SEO through Brand Building (13:32) Entering the Western Market (14:52) Services for Media Companies (16:17) Expanding Services and Upselling Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	All right, so we have a little treat for you.
0:01.4	So this is a coaching call from the Agency Owners Association.
0:06.0	This is a group that Neil and I have for agency owners to help you grow faster.
0:10.1	So if you're an agency space, you are a services business this is applicable to you
0:13.9	it's a little preview of a call it's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group
0:19.5	if you want to learn more about the group you can go to marketing school that I. O slash agency again it's
0:23.9	marketing school the I. Oh, so, hope you enjoy the episode. All right Amber you're
0:28.7	up next you want to ask your question you got three thumbs up on it.
0:32.4	So how do you think about like personal branding as related like leeching for your business and what
0:40.7	platforms and content formats are you focused on right now and what kind of budget?
0:47.0	Also the team and tools that you use.
0:50.0	So does your agency only offer personal branding services or you're just more so wondering
0:56.8	should you brand yourself personally for your agency?
0:59.9	Yeah, I'm so concerned, like, because I'm not posting, actually posting on LinkedIn and just thinking,
1:06.8	should I do some personal branding?
1:11.1	If I had to do it over again, I wouldn't build a personal brand.
1:13.7	If you look at the biggest agencies, none of them really have a personal brand.
1:17.6	If you look at most of the largest corporations, most of them have a corporate brand.
1:22.2	And I have a personal brand. I'm in London right now. I just
1:24.7	gave a speech at Unilever's office to people on their marketing team globally. I
1:29.8	think they said there's roughly 200 people who signed up for it.
1:32.8	All right?
	...

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