Dominate the 3 Types of Search to Get Found | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Education, Business

4.7 • 1.1K Ratings

🗓️ 14 March 2022

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Everyone is always looking to find more clients, but maybe the best strategy is to help them find you. Because they’re looking! People want to buy houses, and they’ll go with an agent who turns up when they press “search” on whatever platform they’re using. Having poor search optimization (beyond just the standard search engines) is like having a “CLOSED” sign hanging in your window. That’s why on today’s episode of This Week in Marketing, Jason Pantana is going to walk you through the three types of Search people use to find a real estate agent, why each is important, and how to optimize your presence on them. Watch or listen, follow the steps, and then check your analytics to see the results!

Transcript

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0:00.0	Hey, welcome to this week in Marketing
0:01.5	where Coach Jason Pantana and I help you
0:04.2	modernize your marketing, build your brand,
0:06.4	and ultimately win more business.
0:08.6	Did you know 93% of consumers use the web to find local businesses?
0:20.3	The question is, are they finding your local business?
0:23.6	My name is Jason Pantana and welcome to this week in Marketing
0:26.4	where today we talk about search.
0:28.2	Now winning an online search in 2022 is way more than just Google, for instance.
0:32.7	In fact, today I'm going to talk about three different types of search where I think
0:35.9	you need to dominate.
0:37.2	You have to position your agent brand to be discovered by buyers and sellers.
0:40.6	If you want to win those lead and inbound opportunities, it's all about search right
0:45.1	now.
0:46.1	It's all about discoverability right now.
0:47.1	That's the world in which we live, but it's not just Google.
0:49.9	Those three types of search that I want to dig into today is local search, social
0:53.8	search, and video search.
0:55.5	Starting off, let's talk about local search.
0:57.8	Riddle me this.
0:59.0	How many different Google searches happen every single day?
1:01.6	Like worldwide, how many Google searches per day?
	...

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