Hey, before we start, just want to give you a heads up that this is recorded from a clubhouse

conversation just so you aren't blindsided. So without further ado, enjoy.

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and

strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors,

Neil Patel, and Eric Sue.

All right, guys, before we start, we got a special message from our sponsor.

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All right, so today we are going to talk about if the Skyscreeper Technique still works in 2021.

So to refresh your memory, the Skyscreeper Technique is from a mutual friend of ours,

Brian Dean, who's also known as Backlinko. And you can feel free to Google the Skyscreeper Technique.

But this was written years and years ago, basically talked about, how do you create a piece of

content that's better, 10x plus better than the top three results that you see in Google,

right? And that's how you're supposed to get all these people to link back to you.

Because once you create this asset, you go use a tool like HREFs, Uber's Adjust, whatever you

want to use. And you find all the people linking to these top results and say, hey,

I've actually created something better, right? But the whole idea here, what Skyscreeper is,

a Skyscreeper is very tall, right? So that usually means a lot, a lot of content, right?

...