In episode #935, we discuss how influencer marketing really works. Tune in to hear how you can make influencer marketing work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Does Influencer Marketing Really Work? [00:35] Neil has used tons of influencer marketing. [01:02] Chinese influencers are killing the game and making a lot of money. [01:20] There isn’t a lot of good monetization through Instagram. [01:33] The US is behind China in influencer marketing. [01:52] It worked well at first, but now more people are doing and are charging a lot more. [02:40] The amount being spent on campaigns ends up being less than you spend, which is not a good use of marketing funds. [03:06] Try to find micro-influencers to get a better ROI. [04:10] Eric reads an article about the Chinese influencer market. [05:22] The US is better at B2B marketing. [05:45] Go to Influence.co to find niche influencers. [05:53] That’s it for today! [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.