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Marketing School - Digital Marketing and Online Marketing Tips

Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 16 June 2025

⏱️ 23 minutes

🧾️ Download transcript

Summary

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era. TIME-STAMPED SHOW NOTES (00:00) ChatGPT vs Google: Conversion Rates and User Behavior (02:57) The Evolution of Search: AI Assistants and Analytics (05:58) Cost Efficiency in AI: The Future of User Services (08:56) AI Fluency in Organizations: Embracing Change (11:58) Cultural Shifts: Adapting to AI in the Workplace (18:11) Google's Workforce Changes: Buyouts and Future Directions To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

When it comes to growing your business, we all know that customer engagement is key, but the real challenge, keeping up with marketing every single day when you're already wearing a million hats.

0:10.2

Most people don't have the time, the skills, or the budget to do it all.

0:13.9

That's where constant contact comes in.

0:16.1

Their award-winning marketing platform makes it easier and way more effective to connect with your audience.

0:21.6

And the best part, you don't need to be a marketing expert.

0:25.1

With constant contact, you can build and manage email, text, social media, events, and

0:29.3

landing pages all from one easy dashboard.

0:32.0

No more juggling five tools or wasting time overthinking every post.

0:35.9

Their AI content generator helps you turn rough ideas

0:38.8

into polished, ready to send messages in seconds. And with hundreds of customizable templates,

0:45.0

your brand always looks professional. You also get smart automation, real-time reporting,

0:49.7

and tools that actually help drive sales. And with a 97% email deliverability rate, your message gets where it needs to go.

0:58.1

Try Constant Contact free for 30 days at Constant Contact.com.

1:01.5

That's Constant Contact.com.

1:04.6

So does Chat ChpD actually have a higher conversion rate than Google traffic?

1:09.7

Because a lot of people recently have been saying,

1:11.3

oh my God, it converts way higher. Oh my God. You know, chat GPT is the future. So I bet Neil has

1:18.4

actually done a study on this. So Neil, what have you seen? So we see when you look at analytics

1:25.3

and visitor to conversion rate, yes, it is higher.

1:29.4

What analytics is not reporting is when you ask people their journey and when they go

1:35.7

through chat GPT to make a decision and then purchase, the amount of times they interact

1:40.9

with the brand before they visit the website and do their research

...

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