Do Webinars Still Work? | Ep. #406

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 10 September 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Eric and Neil discuss why webinars no longer convert as well as they used to and give you the tools you need to make sure you that you optimize on your next webinar. Time Stamped Show Notes: 00:27 – Today’s topic: Do Webinars Still Work? 00:36 – Some marketers are saying that webinars are dying 00:54 – From Neil’s standpoint, webinars still work but don’t convert as much as they used to 01:14 – The cost to get a webinar is one of the reasons why the conversion rate suffered 01:24 – If you have a ton of organic traffic, you should consider webinars 01:49 – With Kissmetrics, their webinars work well because of the content 02:04 – Webinars work if you educate and give advice that your audience can actually use 02:29 – Some are just trying to sell people over 02:47 – Neil uses Webinar Jam and AWeber Webinar for his webinars 02:53 – You can use email sequences from Drip, Infusionsoft and ConvertKit 03:12 – Neil changes his webinars once every 6 months 03:30 – With webinars, you have to look at all of your conversion rates 03:57 – There’s an ad from Billy Gene Is Marketing Inc on YouTube that is creative and worth checking out 04:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual conversion tool 05:50 – Go to SingleGrain.com/giveaway for multiple entries 06:01 – That’s it for today’s episode! 3 Key Points: Webinars still work if your content is educational and the advice is valuable to your audience. If you have consistent, organic traffic, then it is worth utilizing webinars. You have to check your webinars’ conversion rates to see if it’s worth it for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel, and today we're going to talk about if webinars still work or not
1:01.0	because I've heard from other people they're saying oh you know other
1:04.4	people especially in the marketing industry you know webinars are dying on how the time to
1:07.7	dedicate to it and to be honest I don't I haven't I don't remember the last time I watched
1:11.3	a webinar or you Neil when's the last time you watched a webinar I don't remember the last time I watched a webinar or Neil when's the last time you watch the webinar?
1:14.4	I don't know but I always watch YouTube ads that promote webinars and same with
1:17.9	Facebook ads I promote webinars. There you go so do webinars still work?
1:21.6	Neil you actually run a lot of webinars so do they still work? Neil, you actually run a lot of webinars, so do they still work?
1:24.4	Yes.
1:25.6	They do.
	...

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