Somehow I've sold tens of millions of exercise DVDs without having to sell and the way that I've done that is through

Testimonials. I took that knowledge understanding that people don't necessarily want to hear from you, the business owner, the creator.

They want to hear from other people. They want to know like does this thing really work?

And so I want to share with you what I've learned about the power of testimonials.

If you're someone who feels weird and creepy selling,

if you're uncomfortable when you get to the part

where you have to ask people for money or tell people about your product,

even though you're really proud of it, you are going to love

this episode.

Hey, my name is Shelene Johnson.

Welcome to this edition of Build Your Tribe. Try. that entrepreneurs are forgetting how important it is.

So I want to make the case for especially those of you

who are not comfortable selling.

And for those of you who are really good at selling

and aren't using this incredibly powerful tool.

It's a strategy, really.

But to bring it all the way back, I want to share with you

how it was I learned the power of these testimonials.

So I created a fitness program a hundred years ago and I had people who were doing this workout. Now I believed in the workout. I was in love with the workout, but when we started marketing it on infomercials, and I didn't know this,

but the experts that we used whose bottom line was on the line, like they had to make millions of dollars because they're spending

millions of dollars to sell these programs it wasn't me that they used to sell it was

people's experience people who had been using this fitness program they designed and

...