Do This If You Are NOT Comfortable With Selling - 800
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 12 September 2024
⏱️ 13 minutes
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Summary
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| 0:00.0 | Somehow I've sold tens of millions of exercise DVDs without having to sell and the way that I've done that is through |
| 0:06.8 | Testimonials. I took that knowledge understanding that people don't necessarily want to hear from you, the business owner, the creator. |
| 0:14.5 | They want to hear from other people. They want to know like does this thing really work? |
| 0:18.0 | And so I want to share with you what I've learned about the power of testimonials. |
| 0:23.6 | If you're someone who feels weird and creepy selling, |
| 0:27.1 | if you're uncomfortable when you get to the part |
| 0:29.4 | where you have to ask people for money or tell people about your product, |
| 0:32.4 | even though you're really proud of it, you are going to love |
| 0:35.2 | this episode. |
| 0:36.2 | Hey, my name is Shelene Johnson. |
| 0:38.2 | Welcome to this edition of Build Your Tribe. Try. that entrepreneurs are forgetting how important it is. |
| 0:52.8 | So I want to make the case for especially those of you |
| 0:55.4 | who are not comfortable selling. |
| 0:57.4 | And for those of you who are really good at selling |
| 1:00.3 | and aren't using this incredibly powerful tool. |
| 1:04.2 | It's a strategy, really. |
| 1:06.0 | But to bring it all the way back, I want to share with you |
| 1:08.4 | how it was I learned the power of these testimonials. |
| 1:12.1 | So I created a fitness program a hundred years ago and I had people who were doing this workout. Now I believed in the workout. I was in love with the workout, but when we started marketing it on infomercials, and I didn't know this, |
| 1:26.5 | but the experts that we used whose bottom line was on the line, like they had to make millions of dollars because they're spending |
| 1:34.4 | millions of dollars to sell these programs it wasn't me that they used to sell it was |
| 1:39.7 | people's experience people who had been using this fitness program they designed and |
... |
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