Do's and Don'ts of Influencer Marketing | Episode 179

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

Jennifer Allwood: Christian Business Coach

Entrepreneurship, Business, Marketing

4.9 • 1.9K Ratings

🗓️ 12 August 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I learn a lot from the questions I get asked in my DM's, which leads to this podcast. I get asked quite often about being sent products in the hopes that I will review and share them online. With today's online world, influence marketing can be huge for a company. In fact, one of the best ways for you to grow your business is to get your product in the hands of someone who has a larger platform than you. But there is a right and a WRONG way to do it. I'm going to share with you some tips for both sides of the situation that can really help you.

How to Get Your Product in the Hands of Influencers

1. Follow them

2. Support them

3. Engage with them

4. Ask them

Hit the Highlights

[3:10] Working for free

[6:00] When people want to send you free things

[12:25] Response to help you out when they want to send you product

[14:10] Getting your product in hands of those that have an audience

[15:50] Be authentic with your intentions

[21:20] Set up for a successful 4th quarter

Important Links

Episode 164 | What To Do With Your Free Facebook Group
If want to be the kind of influencer that gets free stuff to share, you will need followers. I have just the thing for you. My Social Accelerator is perfect! It is a set of trainings to help you jump start your following. Get all the details here!

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Transcript

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0:00.0	Hey friends this is Jennifer and this is the Jennifer Allwood show the
0:03.2	podcast for women who want to find freedom in both their life and in their business.
0:07.7	I help women find the courage to fulfill their calling in life without
0:11.2	sacrificing their faith or their family. In this show I give you
0:14.7	my very best life and business advice, plus bring you world-class guests and give you a healthy
0:19.7	dose of Jesus every single time. So buckle in my friend, I'm so excited you're here today.
0:24.1	Well, hey friends, welcome back to the podcast. This is Jennifer.
0:32.7	Oh, this is episode number 179.
0:35.4	So I'm going to talk to you guys today.
0:38.3	Well, listen, if you follow me on Instagram,
0:41.1	you'll know that on occasion, I like, we'll show people, dumb DMs that I get.
0:48.2	And I don't do it all the time, and I don't do it with all the DMs, but on occasion, I'm like,
0:51.6	friends, this is not not to do like this is how not
0:54.6	to use your d.m. and I'll show you guys sometimes you know hateful things people
1:00.6	say or ridiculous things they say or really ignorant things that they make requests for and as a
1:08.3	learning tool I always cross off their name I'm never outing them personally
1:11.5	but I think that sometimes like we don't know what we don't know right and and then when you know better you do better and so at times I like to just educate you guys on you know how to behave in the online space or not to behave if you're trying to
1:26.4	accomplish certain things and so I'm going to do a podcast episode today
1:30.1	about if you have a business or you're an influencer or a thought leader, a personal
1:36.9	brand, how to handle people wanting to send you free stuff and the flip side of
1:42.1	that conversation which is if you have a product a service
1:45.7	etc and you want to send somebody free stuff like how should you do that and so
	...

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