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Business Wars Daily

Do Millennials Dream of Electric Hogs?

Business Wars Daily

Audible

Business, Business News, News, Daily News

4.6717 Ratings

🗓️ 7 August 2018

⏱️ 4 minutes

🧾️ Download transcript

Summary

Today is Tuesday, August 7, and we’re looking at Harley Davidson vs. Honda.

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Transcript

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0:00.0

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1:06.2

From Wondry, I'm Elaine Appleton Grant, in for David Brown, and this is Business Wars Daily on Tuesday, August 7th.

1:14.5

For a company getting close to 120 years old, Harley Davidson is proving an old codger can act young again.

1:19.5

Last week, it announced plans to release a handful of electric vehicles.

1:24.6

They may include a scooter and an electric bicycle along with e-motorcycles.

1:29.0

Such sustainable, nimble modes of transportation seem nothing like the big, loud, Hells Angels cruisers on which Harley built its reputation. There's a reason for the

1:35.1

drastic change, the Milwaukee manufacturer is gunning for two million more riders in the next 10 years.

1:42.3

It needs them, because its existing customers or aging baby boomers

1:46.8

whose knees may give out before their cruiser engines do. Harley is banking that its new emotos

1:53.5

will convince younger people to try the sport, including women. The company is hoping it's cleaner,

...

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