4.6 • 935 Ratings
🗓️ 17 April 2020
⏱️ 13 minutes
🧾️ Download transcript
Learn about how scientists are predicting viral content by measuring people’s brain activity; how Tuvan throat singers are able to produce two notes at once; and how effective facemasks are in preventing the spread of the coronavirus.
How our brains forecast what goes viral online by Kelsey Donk
How does Tuvan Throat singing work? by Cameron Duke
How effective are masks for preventing Coronavirus by Ashley Hamer (Listener question from Likhit)
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Find episode transcript here: https://curiosity-daily-4e53644e.simplecast.com/episodes/do-masks-prevent-coronavirus-how-tuvan-throat-singers-sing-two-notes-at-once-and-predicting-viral-content-by-measuring-brain-activity
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0:00.0 | Hi, you're about to get smarter in just a few minutes with Curiosity Daily from Curiosity.com. |
0:06.2 | I'm Cody Goff. And I'm Ashley Hamer. |
0:08.6 | Today you learn about how scientists are predicting viral content by measuring people's brain activity, and new research |
0:15.3 | that figured out how Tuvan throat singers can sing two notes at once. |
0:19.6 | We'll also answer a listener question about how effective masks are at preventing the spread of the coronavirus. |
0:25.0 | Let's satisfy some curiosity. |
0:27.0 | It might seem tough to predict what will go viral. |
0:30.0 | I mean, if it was easy, then marketing executives would have a much easier job |
0:35.0 | But our brains are surprisingly good at predicting what will go viral online |
0:39.8 | In fact scientists may be able to forecast the next big thing by looking at your brain activity. |
0:46.0 | This is a big deal because people around the world spend more than a billion hours watching internet videos every day. |
0:54.0 | And new research says that the way our brains react, |
0:56.8 | even during just a few seconds of these videos, |
0:59.5 | could be a pretty good predictor of what will go viral |
1:02.1 | and what won't. |
1:03.8 | The research involves a method scientists have used in the past called neuro forecasting. |
1:08.9 | They use it to predict people's choices based on activity in specific regions of their brains. |
1:14.8 | Researchers using this approach have been able to correctly predict people's financial decisions, |
1:19.2 | like whether they'll make a purchase or donate to charity. That individual data has also been a pretty good predictor for what other people will |
1:26.4 | do. |
1:27.4 | It's correctly forecasted things like album sales and crowdfunding success. |
1:32.2 | For this new study, Stanford researchers wanted to see if they could |
... |
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