Hey guys, it's Kathy. I just want to share an extra mini episode with you every single week

because I want to be there for you. I want to be there to encourage you. I want to be there to

help you see things in a way that just feels like it's doable. Like you are so much closer than

you really think and I want to show you what's possible. So here's one of our Minnesots. I hope

you like it. Take a listen. First of all, how many people do you think you need on an email list to

make, let's say, I don't know, $100,000. Like, I'm just curious. What do you think?

500, 100. It depends on your offer. That's a great answer. Yeah. So just so we're clear. The very first

time I did this and you guys know, I spend 90% of the energy on the energy and 10% on all the other

people. So I started this with a very simple opt-in. That's how I came into the online space was in

2016 right before my daughter was born before I started a podcast. The year before I started the

podcast, I came into the online space before I had an Instagram and I created an opt-in for songwriters

to see if I could help songwriters figure out how to get their songs into TV shows and movies and

ads, which is what I was doing at the time. And it was literally a blank Google Doc. That was it

with seven lines. Here are the seven things that I think you need to know. That's it. And it was my

freebie. And I put it out there in the world. I think I created a Facebook ad myself. I didn't know

what the hell I was doing. I think I spent like $150 on a Facebook ad and I marketed it to songwriters.

I was like songwriters in the world. I think maybe I put the US. That's as much as I do about Facebook ads.

And in six weeks, there was over 1,000 people that downloaded that little opt-in. And I think part of

the reason it worked is because instead of knowing what the hell I was doing, which would have cost

me a lot, I was just myself. And so I made a little video for the ad and I was like, hi, I'm Kathy

and right away it's like, oh, there's energy. There's a human. She seems normal. She doesn't look

like a perfect Barbie doll. I was like, hey, I'm Kathy. I write music for TV shows and movies and ads.

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