Do Headings Really Impact Your Rankings? (Neil's Surprising Test Results) | Ep. #1383

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 15 May 2020

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do Headings Really Impact Your Rankings? [00:35] The surprising test results that sparked this conversation. [01:42] The four groups of headings that Neil used to measure efficacy. [02:29] Which groups improved traffic and which groups declined — what does Google like? [03:19] Same font sizes result in shorter visits to your site. [04:05] Pulling snippets from headings and making it easier for search engines. [04:17] That is it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we are going to talk about if headings really impact your rankings.
1:00.0	So this one is in relation to Neil's surprising test results.
1:05.2	So apparently Neil, you've done some good tests with headings in the past.
1:08.4	Yes?
1:09.0	I did.
1:10.0	Because everyone in SEO talks about, oh, you need to have an H1 heading per page and then
1:14.4	an H2 for subsections and an H3 and yada yada yada yada.
	...

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