Ready to launch your business? Get started with the commerce platform made for entrepreneurs.

Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand.

Marketing tools that get your products out there. Integrated shipping solutions that actually save you time.

From startups to scaleups, online, in person, and on the go.

Shopify is made for entrepreneurs like you.

Sign up for your $1 a month trial at Shopify.com slash setup.

Hi, I'm Margo, and you're listening to Working Title, a podcast about making the work in progress that is life after college work for you.

Join me today as I get to the core of personal brands and why having a brand might actually be more healthy and productive than I ever

considered.

I realized I forgot what I set out to do on Working Title.

Break the mold of who I built myself up to be in my head.

Challenge that and be flexible in this next phase of my life. But if I'm being honest, it's been hard to do that. Rather than using this new

platform as a form of self-expression and exploration, it's made me feel that I need to tighten my brand

so I can make it easier to digest who I am as a person across multiple platforms.

One of my biggest hesitations as a content creator has always been that I don't cross the line between enjoying making content and over commoditizing or monetizing myself and my life.

The more that I stressed about this new platform

and having it align with everything else I'm working on via typeface and Instagram posts,

I began to realize I was looking at myself as a product, not a person. This week, I was looking

forward to debunking this generationally accepted myth that we need personal brands.

After all, we're not products or services. We're people. And who better to talk to than the

king of consumer branding himself, Christian Navarro.

Thank you so much for joining me. It is such an honor to have you on working title.

...