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🗓️ 11 November 2023
⏱️ 5 minutes
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0:00.0 | Alright so we're going to go a little deeper into the LinkedIn UGC strategy so Neil I don't know if you remember this but we did an episode about LinkedIn's SEO strategy and I wanted to share this good post from the VP of brand marketing at Semrush, Oga. |
0:12.8 | And so I am pulling up my screen right now. |
0:15.5 | And I will read off of it if you're not following on YouTube. |
0:19.1 | But here's the headline. |
0:21.1 | So, and then Neil, you can recap on what this actually, |
0:23.2 | actually, you know, Neil, why do you recap on what the LinkedIn UGC thing is? |
0:27.0 | Or do you want me to do it? |
0:28.0 | Go for it. You're already sharing your screen. Dude, I can't even see this. I'm getting old. |
0:32.3 | Yeah, well, well, whatever. |
0:35.7 | So the LinkedIn UGC strategy is basically |
0:39.0 | how they are adding a bunch of questions |
0:42.3 | for people to answer, and you can have like |
0:44.0 | influential people answer the questions and so they're creating a lot of these |
0:48.3 | user generated it's just user generated content right for a very, business questions, and they're just making it available for search engines to crawl. |
0:56.0 | And so what's happening is, this is, the title of this post from her is how LinkedIn leverage AI and UGC to rank and now when we talked |
1:04.6 | about this I think they were maybe getting a million visits a month or so now it's up to |
1:08.1 | three million visits and so Neil made a point about how this is like a blip in terms of |
1:11.9 | how much traffic they're getting. |
1:13.2 | But my point is like it's compounding and it could start to get significant after a period of time. |
1:17.8 | But I didn't know this part, Neil. Let me just read this off. So the way they're |
1:21.6 | doing this, they're incentivizing people like you and me to |
1:25.2 | to post by giving you badges and so if you post enough they'll give you like a |
... |
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