ABOUT THIS EPISODE: In this solo episode, I’m sharing a powerful shift that’s shaping how I lead, connect, and scale in 2025: building a community-first brand. If you've ever felt stuck in growth, unsure how to convert your audience, or disconnected from the deeper “why” of your business, this episode is for you. I dive into why creating a niche, engaged community—not just a large audience—is the most sustainable path to long-term impact and income. We explore how to stop relying on freebies, why surface-level urgency tactics don’t work, and how to lead with clarity, transformation, and intentional connection. I also share the messaging strategies I use with my clients to build retention, deepen engagement, and create a brand experience that feels magnetic and meaningful. If you’re ready to create more impact with less noise, and build a business rooted in beauty, clarity, and real belonging, this episode will give you the clarity and confidence to do it. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:32 Building Community in 2025 01:54 Case Study: Elise's Transformation 02:59 The Power of Niche Communities 03:26 Case Study: Dana's Breakthrough 04:21 Leadership and Content Strategy 05:20 The Role of Instagram and Podcasting 09:10 Shifting from Freebies to High-Value Offers 13:20 Creating Urgency Through Messaging 16:47 Retention: The Key to Thriving Communities 22:38 Conclusion QUOTABLES: “  When your messaging is aligned with those core desires, urgency isn't a hard sell. It's just the natural consequence of them seeing the value that you bring.” - Julie Solomon  “  Retention is what keeps a community thriving and that's everything. And for me, I think the key and what I really work with my clients on is yes, providing consistent value. But most importantly, fostering the authentic relationships that are necessary for retention and creating that ongoing transformation for your members.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. [LISTEN TO THE EPISODE ON BEAUTY AS STRATEGY] Discover how embracing beauty as energy and alignment—not just aesthetics—can transform your business. This episode will inspire you to lead with ease, magnetism, and deeper connection. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [THE TOOL I WISH I HAD WHEN I STARTED] From your first sale to your biggest month yet, Shopify supports you every step of the way. Try it now for just $1/month.