Disrupting The Infant Formula Industry | feat. Laura Katz
The Kelly Roach Show
Kelly Roach
4.9 • 964 Ratings
🗓️ 4 November 2022
⏱️ 24 minutes
🧾️ Download transcript
Summary
Laura Katz has been disrupting the infant formula industry as the founder and CEO of Helaina since 2019. Helaina is the first company to bring the immune-nourishing proteins in breast milk to infant formula. Laura shares how listening to a podcast about the black market for breast milk helped her see a problem in the market. Through her background in food science, they can provide the solution to parents who either cannot, or choose not, to breastfeed.
Also in this episode:
- The hardships of disrupting an industry that has not been challenged in decades
- How Laura started to raise capital by cold emailing angel investors
- Why it's so important to create a healthy working environment for the team
- The process that goes into testing the product
Stay Connected With Laura:
Stay Connected With Kelly:
Follow Kelly on Instagram | LinkedIn | Facebook | Website
Grab one of Kelly's bestselling books:
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or |
| 0:10.8 | less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.6 | Lead with integrity and create a lasting legacy. |
| 0:21.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned to 8 figure |
| 0:26.5 | entrepreneur. |
| 0:27.5 | Let's get started. |
| 0:29.5 | All right, welcome back to the Kelly Roach Show. |
| 0:32.2 | We have an amazing guest today, Laura Katz, who is the founder of Helena, a company that |
| 0:39.8 | has disrupted the breastfeeding milk industry. |
| 0:44.5 | We're going to talk today about the scientific breakthrough of reproducing the proteins found |
| 0:50.7 | in breast milk. |
| 0:51.7 | And there are so many women out there when I read your bio, there are so many women out |
| 0:55.3 | there that want to breastfeed desperately, but can't. |
| 0:59.0 | And their babies are not getting the same nutrition found in breast milk, right? |
| 1:03.4 | And so this is absolutely going to change so many lives and enhance so many children's |
| 1:07.9 | health and well-being and also give, I think, such heart security, I think, to so many |
| 1:15.4 | moms out there that may not be able to breastfeed. |
| 1:18.4 | So Laura, tell us a little bit about how this journey began, how you got going with this |
| 1:24.7 | journey and a little bit about where you are today with Helena. |
| 1:28.4 | Absolutely. |
| 1:29.4 | Thanks so much, Kelly. |
| 1:30.4 | I think exactly what you just said is what we're trying to do at Helena is to empower and |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Kelly Roach, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kelly Roach and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.