Disrupting an Industry: The Affordable, Tech-Forward Alternative to Hearing Aids with Michael Leung
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 24 March 2026
⏱️ 25 minutes
🧾️ Download transcript
Summary
Michael Leung is the Founder and CEO of The Flo Group in Calgary. He redefined how people experience sound with FLO – TruBalance 2.0, an innovative, inclusive, and affordable alternative to hearing aids.
Top 3 Value Bombs
1. Real disruption comes from solving accessibility and affordability problems, not incremental improvements.
2. Open-ear bone conduction technology can dramatically improve quality of life without the downsides of traditional hearing aids.
3. Momentum matters; sustained success requires continuous innovation, feedback, and iteration.
Visit the website to explore product details, testimonials, and global shipping - Flo Website
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today!
Transcript
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| 0:00.0 | Boom. Shake the room, Fire Nation. JLD here and welcome to entrepreneurs on fire. |
| 0:06.6 | Brought to you by High Level, the all-on-one sales and marketing platform. |
| 0:10.1 | Today we'll be breaking down how to disrupt an industry, the affordable tech forward alternative |
| 0:14.0 | to hearing aids. To drop these value bombs, I brought to Michael Leung in the Eofire Studios. |
| 0:18.8 | Michael is the founder and CEO of the Flow Group in Calgary. He |
| 0:22.0 | redefined how people experienced sound with flow. True Balance 2.0, an innovative, inclusive, |
| 0:27.1 | and affordable alternative to hearing aids. And today we talk about the origin spark, |
| 0:31.4 | the product inspiration, the tech deep dive, differentiation, and oh, so much more. And a big |
| 0:36.7 | thing for sparsing today's episode goes to |
| 0:38.2 | Michael and our sponsors. Cap is a privacy first mobile carrier built from the ground up with |
| 0:44.8 | security as the priority. If you care about protecting your digital life without giving up your |
| 0:48.7 | smartphone, Cape makes that possible. Visit cape.co4 slash fire and use code fire for 33% off Cape for six months today. |
| 0:57.0 | Stop duct taping your business together. High level runs your website, your funnels, email, automation, |
| 1:02.1 | scheduling, payments, and memberships all in one place. And when you sign up at high level fire.com, |
| 1:07.0 | you get a 30-day free trial plus my exclusive bonus stack that includes weekly office hours |
| 1:11.8 | with me and much more. |
| 1:13.5 | Visit high levelfire.com. |
| 1:16.1 | High level fire. |
| 1:17.7 | com |
| 1:18.4 | Michael, say what's up to Fire Nation and share something that you believe about becoming |
| 1:25.6 | successful that most people disagree with. |
| 1:29.4 | Thanks for having me on the show. |
... |
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