All right, we are going to talk about discovery platforms versus

relationship platforms. So you probably don't even know what I'm talking about right now.

So I actually read this the other day. Oh, this makes sense. I'm going to steal it.

I think it's this guy that tweeted his name's Jay Klaus. And so let me guess, discovery

platforms are more like TikTok and relationship platforms are more like LinkedIn.

Close, close. I would say LinkedIn TikTok. Those would be more like discovery platforms.

Reels, right? LinkedIn too. Yeah, because LinkedIn is good organic reach, right?

But you're your relationship platform. LinkedIn, most people use it for the relationships

for their business network first. Okay, maybe you'll say halfway. You'll say halfway.

But yeah, let's use a better relationship platforms one. So better relationship platform

is like your email list. Okay. And to an extent, it's also this podcast because they're really

getting to know us. Like there are some people that have listened to every single podcast.

Like a newsletter relationship platform. You know, there's some of those people that have listened

to all 2500 episodes. Yeah. Yeah. So point out guys, we're very appreciative of you

for listening to all this. Thank you very much. Yeah. So the key thing here is that

you want to have your discovery engines where there's good organic reach to like real shorts,

right? Or even YouTube long form. And you want to bring them into your relationship platforms.

And so you see like our our mutual friend Cody Sanchez is this example. She publishes shorts everywhere

YouTube. And she's getting like 12 15 million views a month. But almost everything points back

to her newsletter now. It's not even registered for webinar anymore. It's just good one newsletter,

good one newsletter, good one newsletter newsletter. That's all it is. Yeah. And then she is

fun. All's people into all the products she's selling. And it's it's worked out quite well for her.

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