Do you have a funnel, but it's not converting?

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

That's selling online.com slash podcast.

This is the Russell Brunson show.

Be successful. You have to have an ego. If you don't have an ego, it's hard to do the things you need to be successful. Think about business, you are stepping out into a stage, right, where you've got thousands of other people competing for your audience's attention. Like, why should they listen to you? And if you struggle with that, like, well, I don't know, why should they listen to me? Like, if you don't have, yes, confidence, yes, positive amount to, but having that egotism, which most people won't ever talk about, but if you don't have that, it's really difficult for you to create a movement, to get people to move, to follow, where you can actually change their life. okay with the healthy egotism, like having that because it's the thing that gives you

the edge to actually win the battle that we call business. Hey, this is Russell. Welcome back to The Vault. Today I've got a really cool book set. I guarantee you've never seen before. I've never seen it. And the story about how I got it is really fascinating. I will tell you how much I spent for, but first I got to tell you story about how I got it.

Last December, I was actually at my son's wrestling tournament in Reno, Nevada.

It was the Reno Tournament of Champions. I will tell you how much I spent for, but first I got to tell you story about how I got it. Last December, I was actually at my son's wrestling tournament in Reno, Nevada.

It was the Reno tournament of champions, and I was there, watched my son coaching him. He did amazing. And then that night, one of the guys I buy a lot of books from saw that I was in Reno. He's like, I'm 45 minutes away. Can I come see you? I've never met him before. We've done a lot of deals through text messaging.

And so his name's Milton and Milton drove out.

And of course, he showed up with a car full of old books and things to sell me. Oh, there's planning on that. So we pulled up his car and we ended up pulling, I don't know, 100 different books and things into the lobby of the hotel. It's a little bit awkward. And you show me all the different things. And there are of cool books but this was one I was like what is this like it just it looked cool

It was unique. It was different the book set is called Allen's working plan Comprising the 10 Basic Laws of Success. This is a book set that was sold through direct mail in the early 1900s and I just recently purchased just Napoleon Hill's Law of Success.

First edition, I spent $1.5 million on that.

You may have seen one of the videos

to be talking about it, And so I was really excited. And he showed me this. He said, this right here is called the 10 basic laws of success. He's like, and this was written before Napoleon Hill wrote his laws of success. He's like, there's actually evidence Napoleon Hill worked with Irving Allen, who's the author of these books. And he's like, I think that Napoleon got a lot of his ideas from this book set.

And I was like, what in the world?

And so he told me the good story about it.

And I was so excited.

And I asked, like, how much you want for this book set?

He's like, well, it's one of one.

There's none other out there.

...