Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network the audio destination for business professionals with great shows like a billion dollar moves.

Today we'll discover the secrets behind remarkable launches to draw these value bombs I brought Amber Miller into EO fire studios.

Amber aka the delegation Diva is a product launch manager and advisor for online entrepreneurs running six and seven figure businesses and today we'll be talking about a mistake that so many people make when it comes to launches.

We'll talk about how to make your launch a success we'll talk about how to have a backup plan for something goes wrong and also the five metrics we should be tracking daily during our launch and so much more.

And a big thank you for sponsoring today's episode goes to Amber and ours.

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Amber say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

Hey what's up fire nation so excited to be here. Yeah so you know I'm going to say that letting go and getting support is probably one of the things that many don't agree with but I have seen it time and time again that it's the best way to grow and scale your business.

Thinking that others can't do things as well as you can that maybe truth they just might do it in a different way.

Fire nation we started off with a bang because we are discovering the secrets behind remarkable launches and when it comes to a launch plan amber most entrepreneurs and believe me I've talked to them they've created these incredibly detailed plans that are pages and pages long I mean sometimes like written in a secret code so nobody else can steal their ideas.

And the reality is this you think that this is a mistake so share how we can avoid this costly mistake and what we should do instead when we think in terms of a detailed plan or a plan at all we go right into overwhelm and that's too hard that's too much I don't need that but the bottom line is that this is actually the most overlooked part of launch planning and it's where it can take you from calm to chaotic.

And seconds so if we are not all on the same page right we being your launch team you know those who are helping you and if we're just fine by the seat of our pants there are going to be things that are going to be missed and dropped because hey we're all human right we can keep track of all this in our head so.

Maybe it doesn't need to be like you said pages and pages but it really does need to encompass all of the pieces of what needs to be done to kick off and run a successful and remarkable launch.

Fire Nation again kiss keep it super simple and we're going to be getting into some reasons why this is so important I want to pull a little bit for my military experience as well.

But the reality is this amber we all want to be successful with our launch so I want to hear straight from the delegation Diva herself what are your most successful and valuable tips to make our launch everything we wanted to be.

Yeah and some of these may sound simple but you'd be surprised how many people don't incorporate them in their launch the first one that we have seen that has easily increased sales by 15% is adding a card abandoned follow up sequence and even if it's just one email right that goes out maybe 30 minutes to an hour after somebody has visited a sales page and not purchased just that alone has made a significant difference in the bottom line of sales.

Another thing that we have seen that works so well and is so simple is adding another offer on your thanks page don't put it on your main sales page so we're going to confuse the buyer let's get them to raise their hand and enter their credit card info but once they hit that thanks page you now have a buyer and we know that buyers buy more right so let's offer them something else what else do you have that you can now upsell them into and keep.

And keep them into your sales cycle and then the last thing that that we've seen here recently that just amazes me at our bottom line on on cart close day is adding a few more emails towards the end of the day just to those who visited the sales page just adding to maybe three more emails that afternoon into the evening reminding them hey we know that you had interest let's get you to sign up just doing that.

Just doing that alone has also added another five to 10% to sales fire nation these little things add up to big results when you do them correctly and you do them consistently and I did mention a chat a little military I was in the army for eight years and we actually had this saying.

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