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Skincare Anarchy

Discover How Fluency Beauty is Redefining Clean Multi-Purpose Makeup

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.22K Ratings

🗓️ 30 September 2024

⏱️ 22 minutes

🧾️ Download transcript

Summary

In this episode of Skincare Anarchy, Ekta Yadav welcomes Ada Hsieh, founder of Fluency Beauty, to discuss the brand’s clean, plant-based, multi-purpose makeup products. Ada shares her journey from a career in finance to becoming a beauty entrepreneur, driven by her passion for makeup and a desire to create safe, effective products. Fluency Beauty was born from Ada’s personal need for makeup that didn’t compromise her skin’s health.


Fluency’s focus is on simplicity and versatility, with standout products like the multi-use lip and cheek sticks, which cater to the modern consumer’s fast-paced lifestyle. Ada explains the rigorous four-year R&D process behind her formulations, which use natural pigments like beetroot and matcha, ensuring that every ingredient is safe and effective.


Throughout the episode, Ada and Ekta discuss the rise of clean beauty, the importance of transparency, and how Fluency’s products fit seamlessly into any beauty routine. Fluency’s mission is to offer makeup that’s both beautiful and functional, while being inclusive and health-conscious.


To learn more about Fluency Beauty and to shop their products, visit their website and social media. Don’t forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.




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Transcript

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0:00.0

Hi guys, welcome back to Skin Care Anarchy. This is your host Becca, and I am so so excited to introduce you guys to this brand that we have today with us.

0:08.0

Because, you know, I feel like when it comes to their cosmetic products, obviously there's a lot of stuff out there, but it's really hard to resonate with brands these days.

0:15.5

I think a lot of people are just turning out, you know, the same thing over and over again.

0:20.4

So for me, conversely, when I'm buying cosmetics or I'm looking for something really unique, I want something that speaks to me on multiple levels.

0:27.0

And you know, it has to be something I can easily, obviously incorporate to my routine, but also's be some meaning there for me behind the

0:34.0

branch so without further ado I want to introduce you guys the founder of fluency beauty

0:39.0

Ada Shay.

0:40.0

Welcome to the show Ada I'm so excited to talk to you and learn about currency.

0:44.3

Hi, I'm done, thank you so much for having me on. This is going to be really fun. I'm so

0:49.1

stoked to just be on and just talk about things about life about business.

0:54.1

Yeah, I am too.

0:56.1

And I really love just the thoughtfulness

0:58.7

you've poured into your brand.

0:59.9

You know, I think it becomes really apparent

1:01.8

as soon as someone sees it with the naming of the products to just how beautifully like the packaging is, how easy it is to like pop into your bag, all these wonderful things I love about it, but I want to really actually start with you and your journey like where did it all begin for you and what made you want to go into you know just cosmetics and beauty?

1:21.0

Yeah well first of all thank you so much for your kind words that that just makes me like really happy just hearing those like all the work that I've done with them for nothing. You know, that's really nice to here.

1:33.4

Thank you.

1:34.2

So I actually started out in finance.

1:37.1

You know, a lot of times when we're growing up,

1:39.2

we just don't know what we're supposed to do in life.

1:42.2

So I naturally fell into finance,

1:44.8

but I'm like so grateful for that journey

...

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