Disco - Clean Skincare for the Modern Man

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 May 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Benjamin Smith, Founder of Disco, one of the goals of starting his brand was to de-stigmatize skincare for men. Essentially, educating and giving men the okay to care about their skin in ways they may have not done before. But there was more to it as well. He wanted his brand to be aligned with his personal beliefs of health, wellness, clean ingredients, and combining those elements into products that work. Here's his story.

In Part 1 of this episode, Ben discusses Why he launched Disco, The call to control your destiny, How he was inspired by his family doctor, How his research study was used to launch the brand and raise funds, What creative agency help him, How one New York partner saved him money and led him to success, Advice for Entrepreneurs, Hs biggest Challenge, How COVID has affected his business, His post-COVID predictions, Why regardless of your cash position hard decisions need to be made, How he's positioning Disco to win post-COVID, and so much more.

Join us while Ramon Vela interview Ben in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Disco visit: https://letsdisco.co/

The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20)

MarketerHire - https://marketerhire.com/ (code: SOB)
Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios.
0:07.4	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	How many emails do you have unread right now?
0:25.9	A hundred, a thousand, more?
0:28.6	Now, how many unread text do you have?
0:31.9	Probably none.
0:33.6	This is why over 600 of the most innovative retailers rely on attentive, a personalized mobile messaging platform.
0:43.0	With attentive, brands reach more mobile shoppers and drive incremental revenue in a new way,
0:48.5	driving 10 times more revenue per message than email.
0:52.3	Visit Attentive Mobile to request a demo and let them know that you heard it here on the story of a brand.
1:00.0	Is your marketing ROI being held hostage by mystery traffic or overreported metrics? Inquirer Labs uses post-purchase surveys to fill attribution gaps and add qualitative context to marketing analytics.
1:15.9	In other words, they emphasize people over pixels and measure the unmeasurable.
1:20.9	And they deliver some of the much-needed performance transparency using the one source that doesn't have a hidden agenda, your customers. Check out
1:29.9	inquirelabs.com forward slash commerce focused to see why better attribution is just one question
1:38.8	away. Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.
1:46.9	Today, we've got a really interesting entrepreneur that we're going to be featuring as well as his brand.
1:51.8	So without further ado, why don't we go ahead and get started.
1:54.7	Let me introduce you to Ben Smith, who is the founder of Disco.
1:59.5	Ben, welcome to the show.
2:02.7	Thanks, Ramon. Happy to be here.
	...

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