This episode is about Black Friday and we have some clients with Black Friday promotions and there's tons of sales happening.

And while working on ads for a client's Black Friday sale, well, Jamie noticed something fascinating about the two ways that you can set up an ad to go for a sale directly or indirectly.

Both can work, but the key is knowing when and how to use these different ad visuals or ad approaches.

Right. In this episode, I'm going to break down how to sell both directly and indirectly, whether you're running ads or you're posting just organically and how to figure out what works best for your audience.

So.

And when I say indirectly, what we mean is one is like buy this now, Black Friday sell,

and the other one is maybe a value ad post.

And there's a call to action at the end of that value ad post that says,

get this thing that can help you.

Right, exactly.

Some people like to call it

backdoor selling or there's lots of different names. But so what happened was I was looking at ads for

a client and they wanted to promote their Black Friday sale. Today is Black Friday. So if you're

listening to this recording, it might be later, but they were using an organic Instagram post.

And so for their other offers, it was just a straightforward direct post that, you know,

Black Friday sale, 40% discount or whatever. But then for this one, the posts that they wanted

me to use, I actually didn't even see it. I initially missed it because it was so subtle. And so it was

setting up their ads. Right. You missed the indirect one. I missed the indirect post because I was like,

where's the Black Friday deal? And so the indirect posts can be engaging, but they can be easy to

overlook. And so and so the post was a carousel with, I had just

bold, simple text on the first slide, a subtle teaser if you dream of this to read on. And so I

love that. The first slide initially made that emotional connection with people. It was

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