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I wanted lightness at Dior.

I wanted elegance at Dior and I wanted to have the art aspect of it.

This is the very highest stratum of fashion.

It is the most expensive, but you've opened it up.

I like to go into a brand and work with the pillars of the house rather than just set

my own pillars up.

You're seeing everything and you have to think, well, what am I going to add to this?

Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion and welcome to the

Bof podcast.

This week, it's Tim Blanks, who takes us on a tour of the new world of Dior men under the direction of Kim Jones, a talented designer who's worked at Dunhill and Louis Vuitton, but also collaborated with incredible creatives like Alexander McQueen, Melanie Ward, and Stephen Jones. To get a better understanding of how Kim thinks about reinterpreting a historic house like

Dior, Tim sat down with Kim on a recent trip to London to understand better what his approach is,

how he thinks about taking existing pillars, and interpreting them through the codes that

have been part of his career since the very beginning when he graduated

...