Digital Threads: The Entrepreneur Playbook for Digital-First Marketing with Neal Schaffer
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 16 October 2024
⏱️ 20 minutes
🧾️ Download transcript
Summary
Neal Schaffer, an innovative Fractional CMO and digital marketing pioneer, just published his 5th book, Digital Threads, the definitive digital-first marketing playbook for entrepreneurs and small business.
Top 3 Value Bombs
1. SES is the best way to simplify and be effective in digital marketing.
2. It is important to have some social proof and credibility before you engage with influencers. Content is the currency of digital media.
3. As an entrepreneur, your time is valuable and you need to be focusing on your core expertise. It is wise to outsource the right people to help you become successful in your business.
Grab your FREE preview of Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook - Digital Threads
Sponsor
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Transcript
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| 0:00.0 | Boom Shake the room Fire Nation. |
| 0:04.6 | JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot Podcast Network, |
| 0:09.7 | the audio destination for business professionals with great shows like Latin X in power. |
| 0:14.7 | Today we'll be breaking down digital threads, the entrepreneur's playbook for digital first marketing. |
| 0:19.3 | To drop these value bonds, I brought to Neil Schaefer into Eophire Studios. |
| 0:22.6 | Neil is an innovative fraction of CMO and digital marketing pioneer. |
| 0:26.1 | He just published his fifth book, Digital Threads, |
| 0:28.3 | the definitive digital first marketing playbook for entrepreneurs and small businesses. |
| 0:32.8 | And today, if I nation will talk about how entrepreneurs can simplify their life |
| 0:35.6 | while still covering their digital assets. |
| 0:38.1 | We'll talk about how you approach digital marketing, having a library of content, authentic content, and oh so much more. |
| 0:45.2 | And a big thank you for sponsoring today's episode goes to Neil and our sponsors. |
| 0:50.2 | The next wave, your chief AI officer, hosted by Matt Wolf and Nathan Lands, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. |
| 0:59.0 | Matt Nathan are leading AI creators in your guiding light in the AI and technology frontier. |
| 1:04.0 | AI technology is transforming the way we do business and the media landscape is |
| 1:08.1 | fragmented. The next wave strives to be the leading podcast on AI technology |
| 1:12.4 | and how you can apply it to growing |
| 1:14.4 | your business. Listen to the next wave wherever you get your podcast. |
| 1:20.1 | Neil, say what's up to Fire Nation and share something that you believe about becoming |
| 1:25.2 | successful that most people disagree with. |
| 1:29.2 | The grind is something that we need to talk about because there's times to grind and there's |
| 1:34.4 | times to chill. We need work-life balance so we need to have that balance of |
... |
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