Programming Throwdown Episode 109 Digital Media with Kevin Arutia. Take it away, Jason.

Hey, everybody.

So we're coming off the heels of our first duo episode in a long time.

We've had a lot of really amazing interviews, and we took a little break to do a show,

just the two of us.

But we have an absolutely phenomenal guest on, and I wanted

to get Kevin on the show and get this episode out to folks, because it's something that is so

important. Ultimately, when we, you know, build software, most of us, you know, we're building it

for other people. I mean, even if you're making a compiler, you know, you have an audience in mind.

And so how do we sort of reach that audience? How do we learn more about what we want to build?

You know, marketing and digital marketing is a huge part of that whole experience. And we have

Kevin Routia on, who is the founder of Voie Media, who's going to teach us all about, you know,

marketing and digital marketing and the ins and outs of it. So thanks for being on the show,

Kevin. Hey, guys. Thanks for having me. Super excited to be here. Cool. So we kind of ask everyone,

or at least in the past year, how they're holding up with COVID and how, how their sort of job

has changed with the lockdown and everything. Yeah. So funny enough, yesterday was our company's one year anniversary of working from home. So it's been one year. Yeah, it's been one year since. It's funny because I was like, so I have a cleaning company too here in New York City. And we're like, oh, whoa, crazy. It's been a year. And then I was like, oh, yeah, it's been a year for my other company, too.

Because we have like a shared office in New York City that we do for my cleaning company and then the marketing company, Way Media, right? But yeah, it's been a year. And it's kind of crazy because I was in the office, I guess, last week doing recording for a course that we're coming out with for marketing. And it's like weird going into the office.

And I'm like, wow, it's like weird going into the office.

And I'm like, wow, it's crazy. I used to come here every single day. I was like, why would, why did I do that? We're just like, why did I do that? Because now it's so much easier just like wake up and go to your like, where we're office space and inside your room to do the work. So I love it. Yeah. It's so much better, I think. Yeah, I feel the same way. You know, the only thing that I think about is, you know, would I want to come to the office like once a month or once a week or something like that? That's really the only thing that I kind of mulled back and forth because, yeah, going to the office every day makes zero sense now that we've seen, you know, another way of doing it.

Yeah. And that's a thing too. And that's why I think this working from home thing is great. And at least for me, it's funny because I used to work home all the time because my background is programming, computer science. I used to do like remote stuff all the time. It was only until I started doing like more

corporate jobs. That's when I started doing like, oh, you have to be in the office. So it's funny because now I'm like, oh yeah, like this is so great. This is why I love doing programming before what I was like, because I could just work from my apartment and then do jobs for other people without ever seeing them or even meeting them. It's just like talk over the phone or through email. So I think,

at least for me, I think it's great because you guys probably know like these big companies are always, we're like, no, you need to be in the office all the time or else you're never going to do anything or getting work done. I'm like, people that don't do any work, it doesn't matter where they are. Office, not in the office. They're not going to get get any work to no matter what, no matter if you have like 10 cameras on them, right? Yep. And they might make the busy people not do work too if they're in the same office. Exactly. People don't realize that because it's like one of those things where you see someone not doing anything. that like really permeates to the company saying, oh, if they don't

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