I have on the podcast Michael Wilson who spends millions of dollars a month for companies,

getting them the exposure that they need, and all the data that he's collected from all this

ad spend is insane. If I'm a solopreneur, why should I care about paid ads right now?

I tell all solopreneurs, no matter what level you are, 90% of your time in the marketing space should be trying to

identify how can you be the solution to someone's problem? Then you're able to amplify that

aspect of marketing with being able to do your own paid ads. As just isn't about posting a piece

of content and running an advertisement to it. Most people just want to sell, but most people don't want to be able to understand the

buyer's mind and understand how to actually convert them.

And what makes up marketing is something that I believe every business owner should

obsess about.

It's a skill.

Yeah, 100%.

You've been able to work that skill for a lot of years.

The basic that everybody should understand is that.

So I have to say I'm a I'm like all organic. Yeah. But anytime a conversation comes up

where we're talking paid. Yeah. I have a little bit of resistance. Yeah. Because just my personal

journey and entrepreneurial journey has been built and it's even what I teach

you know building that organic audience and so you know you've been doing paid marketing for seven

years yeah seven years yeah like really quickly tell me why should I care about paid as right now

if yeah yeah um it's a it's a

great accompanence to what you have on organic side first off so i definitely commend you for that

of starting there because that helps you be able to scope out um what is working um it helps us

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