If you're a young man in your 20s and 30s and you want to be more confident, this episode is for you.

And it's going to be a little strange. If you saw this headline, if you saw this title, you're going to think,

why on earth is this happening on a business podcast? Today's episode is with Die Workwear.

Die Workwear is the username of a person who's gone incredibly viral on Twitter. He has over a million followers and he talks about men's fashion. I saw

this guy pop up last year and it kind of changed my life because he taught me about dress and how

dressing a certain way, it gives a huge amount of confidence. And the problem is that you don't

try to dress nice because you don't really know the rules. And so I thought it'd be fun to talk to

Derek about his rise, so how we got huge and built the business, but also some practical

tips on how to dress better and what that means for your life and what that means for your

confidence. So give this episode a listen and I'll talk to you in a little bit. I feel like I can rule the world. I know I could be what I want to. I put my

all in it like no days off on a road. I think the reason why you're blowing up right now, I'll

give you my opinion and maybe you can give me your opinion, but I care how I look. And I've

always cared about that, but I never really knew the rules. And basically, when you don't know

the rules of something, you feel not confident and you kind of just revert back to like, well, I'm just going to do the lazy thing of like wearing a

leisure or like kind of boring clothes.

But you have this line that you repeat constantly, which is clothing is a social language and you kind of have taught people how to speak it, which kind of gives confidence

and it makes your clothing feel like armor, but also you're dressing like the person you want to be

and you're speaking the language of the people who you want to speak with and kind of what you want to

behave like. And I think this is why millions of men have liked you because you're giving them

competence and teaching them the language.

I do think of clothing a social language.

And I've always thought of it in that sense because, you know, if you grew up any time

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