4.6 β’ 29.8K Ratings
ποΈ 28 July 2023
β±οΈ 26 minutes
ποΈ Recording | iTunes | RSS
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0:00.0 | This is Planet Money from NPR. |
0:06.4 | About a decade and a half ago, this one idea started showing up everywhere. |
0:11.6 | The Nudge. |
0:12.9 | The idea of the Nudge came from behavioral economics. |
0:16.0 | Basically said, if you really understood how people think their psychology, you could |
0:20.9 | make a huge difference in the world just by doing these little tweaks, just by nudging |
0:25.5 | people in the right direction. |
0:27.7 | Like if you want people to use less electricity, use social pressure. |
0:31.9 | You can send them a letter saying, hey, you're using way more electricity than your neighbors. |
0:36.5 | Or organ donation. |
0:37.9 | How do we get people to sign up to be organ donors? |
0:39.9 | Turns out the secret has to do with the form at the DMV. |
0:43.6 | This is one of the most famous behavioral economists around. |
0:47.2 | Dan Arelly. |
0:48.2 | He's giving a TED Talk that's gotten more than 10 million views. |
0:51.5 | And yeah, he's right. |
0:52.8 | Some European countries require people to opt out of being organ donors, instead of opting |
0:57.8 | in when they're getting their driver's licenses. |
1:00.4 | And making people opt out, that gets a lot more people on the organ donor list. |
1:05.1 | Arielie here in a different TED Talk, he's given about a dozen. |
1:08.4 | So what have we learned from this about cheating? |
1:11.6 | Is talking about some of his own research, focused on how you can get people to be more honest, |
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