Devin Brugman on Building Organic IG Content + Branded Social

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.9 • 2.6K Ratings

🗓️ 9 August 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you want your Instagram content to integrate into your life more naturally? Devin Brugman gives her tips for creators + business owners on how she posts organic content consistently. She's discussing her strategy for posting and how it's changed over the years, what led her to co-found Monday Swimwear, and why she's focusing more on videos + iPhone photos. We share our thoughts on influencer marketing and how to stand out in a saturated market. If you want to become a morning person, Devin describes how she switched up her morning routine and now loves mornings.

Summer Fridays NEW Lip Butter Balm Poppy & NEW ShadeDrops SPF are available now at www.SummerFridays.com and Sephora

New Summer Fridays Sheer Skin Tint available 8/16!

Follow Marianna: @marianna_hewitt

Follow Devin: @devinbrugman

This week’s episode is sponsored by:

Obe: code MARIANNA at obefitness.com to get a month free

Dagne Dover: 10% off with code MARIANNA for first time customers

House of Macadamias: receive 40% off your first purchase with code Marianna40

Produced by Dear Media

Transcript

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0:00.0	The following podcast is a deer media production.
0:30.0	Oh, gotta go. See you guys soon.
0:42.4	Hey, it's Maryanna and welcome back to the life with Maryanna podcast.
0:45.6	In this episode, I've got my friend, Devon Brugman.
0:48.0	She is an entrepreneur and co-founder of Monday Swimmer and she's also an influencer.
0:52.2	So she started on Instagram back in 2012 with her co-founder of Monday Swimmer, Tosh Oglie.
0:57.5	So between the two of them, they used to post the coonies a day and they really made this
1:01.2	Instagram account go viral on Instagram back in the day.
1:04.1	They used that social media platform to then create their own brand Monday Swimmer, which I love.
1:08.4	And so in this episode, I wanted to talk to her about influencer content creation and business tips.
1:13.3	But before we get into the episode, I have the most amazing special announcement to share with you
1:18.7	and it's Summer Fridays Next Product. So we just revealed it on Instagram and it's coming out on
1:23.6	August 16th and Summer Fridays is officially in the makeup business.
1:27.3	We are launching a sheer skin tint. So this is so incredible. So it's really a hybrid skincare
1:32.6	meets makeup product with skincare being the first and most important part of this product.
1:36.6	I have a little bit of redness in my cheeks. So we included tiger grass which helps reduce the
1:41.1	look of redness. There's also a really great, cute, mech-toned blend in here. So we've got
1:44.4	glycerin and hyaluronic acid. So if you love any hydrating ingredients, you'll love this one.
1:48.9	So I'm going to be sharing it all week long of how it looks on my skin tone and how I apply it
1:53.4	we've also got all the skin tones being shared across Summer Fridays social. So it comes out
1:57.8	August 16th at Summer Fridays.com and at Sephora. And I can't wait for you guys to get your hands on it.
2:02.4	So before we get into the episode, be sure to subscribe to my podcast because I've got new episodes
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