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Welcome back to the DriveTime Show on your radio and podcast download.

Now specifically today, this is just the podcast only edition of the DriveTime Show.

We've been asked over and over by drivers out there, great people just like you.

They say, how do I determine my ideal and likely buyers?

I mean, how do I know if somebody is the right fit for me or not?

And this, this, this thought, this idea can get a pretty, pretty deep.

And so I don't want it to become very complicated, but I want to make sure it's very specific,

pretty hard, edged and pretty direct.

So what you have to realize is that the majority of the people on the planet are not your

ideal and likely buyer.

Say that again, please.

The majority of the people on the planet are not your ideal and likely buyer.

What does that mean exactly?

Well, let's say that you own a soccer facility and you, one of our clients, trains kids on

how to play soccer, okay?

I am not your ideal and likely buyer.

I dislike soccer.

I don't like soccer.

I don't appreciate soccer.

...