A big part of being an active person in the outdoors is gear in what we wear.

You don't have to have the newest pack or the most expensive booths to go on adventures,

but it's kind of nice to have clothes that help you move to the best of your abilities,

clothes that breathe and support and function, and just look good.

Today on the show I'm talking to two women,

founders of apparel companies whose mission it is to make clothes that function

and perform really well and look good

while keeping the environment in mind.

So that when we hit the trails, the waves, the road,

we feel great doing what we love.

This podcast is a little about their journey into creating their respective apparel companies

and why they're so passionate about creating clothes that not only let you move

and look good but can give you a mental edge and help you feel empowered.

I'm Shelby Stanger and this is Wild Ideas Worth Living.

Sally Burgund is the founder of Wauzel. It's a woman's running apparel company spelled OI S E L L L L L L L E.

Sally got into running in college and she found herself wanting higher quality more flattering

clothes for her runs.

She had a really deep background in design and branding, but then she got into the history of woman's apparel and how her relationship with clothes has evolved over the years.

I actually met Sally at a speaker series I was hosting in Hood River in Oregon a few years ago and she gave an incredible

talk about the relationship we all, especially as women, have with clothing and how that relationship

led her to create her own company.

She talked specifically about this concept called enclothed cognition,

...