Desert Harvest - Potent, Powerful, and Pure

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 October 2021

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

In the second half of the Feature, Heather Florio, CEO of Desert Harvest, continues with what the brand did to maintain the emotional, mental health problems in the pandemic. The brand thought of ways to keep staff feeling connected, engaged, and healthy.

Heather says in regards to product development, Desert Harvest does a lot of research and works with doctors worldwide. Besides providing quality ingredients, products, and freshness to customers, the brand also has a compassionate assistance program for customers as well.

Then she mentions her book named “The Musculoskeletal Mystery,” which is about pelvic floor dysfunction.

She talks about:

* Benefits of their products
* Sexual lubricants
* Her book
* Why aloe vera is beneficial
* Their CBD
* Last thoughts
* New products and restorative tattoos

Join Ramon Vela and Heather Florio as they break down the inside story on The Story of a Brand.

For more on Desert Harvest, https://www.desertharvest.com/

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Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Mute Six Studios.
0:07.1	This is not your average entrepreneur or e-commerce podcast.
0:11.6	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:21.3	I think one of the things you've mentioned many times about companies coming out and
0:27.1	and just providing, you know, maybe not what it says on the label, not what it does.
0:32.4	You know, that's something desert harvest is truly committed to.
0:36.2	And I think that's what's helped our brand have such
0:39.8	longevity is, is that we are providing what we say, what is on the labels, what is in there.
0:46.0	We're going to try to provide the highest quality product, the highest quality ingredients. All
0:50.5	throughout the pandemic, we would rather not sell a product than sell something with a
0:56.1	substandard ingredient just to be able to sell something. And, you know, I've done hundreds of
1:02.2	interviews with, there was a Bloomberg study. I think it was also 20, gosh, I can't remember
1:10.7	it's here, but it's been in the past few years.
1:13.8	And there was a study that Bloomberg did, and they took aloe vera products off of random shelves at Walmart, CVS, Walgreens.
1:21.7	And they tested the products and none of them actually.
1:25.3	All the aloeuvrella gel is that they tested had no aloevara actually in them.
1:30.2	Because aloeuvre, there's a sugar substitute
1:33.2	called maltodextrin that can mimic aloeira
1:37.6	on tests.
1:39.5	And that is what these companies were using
1:42.8	and selling products on the shelf.
	...

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