Demi Marchese, Founder of 12th Tribe: From Styling Coachella Outfits Out Of Her Apartment to Founding a Multimillion Dollar Fashion Brand, Building Community, Bootstrapping Tips, and More
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 12 April 2022
⏱️ 61 minutes
🧾️ Download transcript
Summary
On today’s episode I’m chatting with the founder of boutique fashion brand 12th Tribe, Demi Marchese. 12th Tribe is an online boutique of unique pieces that merges fashion inspo found from travels with California lifestyle. Demi started her fashion career by selling vintage Levi’s, tees, and jewellery online. What started as a fun side project to fuel her passion, later became her empire. Demi talks about how she started her business, how she found herself styling people for Coachella, building a community from a small following, how mindset progressed her career, bootstrapping tips to grow your company, hiring tips, and so much more. If you haven't already, don't forget to enter my giveaway for my journaling worksheet. All you need to do is write a review for the show and send a screenshot of the review to [email protected].
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To learn more about 12th Tribe, click HERE.
To connect with Demi, click HERE.
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To learn more about Icing & Glitter, click HERE.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:03.9 | Hi, I'm Sif Heider, the founder of Farray. |
| 0:07.0 | I'm a wellness entrepreneur and digital creator, and this is my show, The Dream Bigger |
| 0:11.3 | podcast. Listen, I love dreaming big, but you know what I love more? |
| 0:16.2 | Actually having the resources to make those big dreams happen. And hey, dreams can sometimes be private |
| 0:22.2 | jets, but other times, they can look a little something like having the best skin of your |
| 0:27.0 | damn life or starting a successful business or delving into spirituality. So on this podcast, |
| 0:33.7 | I chat with experts and thought leaders from different fields about their tips and |
| 0:37.8 | tricks on doing exactly that. So let's get right into it. |
| 0:45.4 | What's up, guys, and welcome back to another episode of the Dream Bigger podcast. |
| 0:49.9 | So I am really excited about today's episode because I remember meeting Demi. It was like sometime |
| 0:56.8 | last year in 2021. And I was so impressed by her. She was just really on it very obviously like so |
| 1:05.2 | sweet and so humble. But she has built an insane business guys. Like I don't know if you've heard of the 12th tribe or not, but I'm guessing most of you already have. |
| 1:15.1 | So it doesn't need a long introduction. But it's essentially this online clothing store. |
| 1:20.0 | It is massive. I see it everywhere all the time. I've literally stopped girls in random places asking where they got their whatever outfit from |
| 1:29.4 | and people have said 12th tribe to me. So this is like the real like legit shit. And so when I met Demi, |
| 1:37.0 | she was like she didn't even brag about the fact that she'd started this incredibly successful |
| 1:41.1 | business. She's so sweet. She was just like talking to me. And I was like, okay, like what what do you do? Like, are you in wellness too? And she's like, no, I'm in fashion, |
| 1:47.6 | like in this like very cute, meager way. Anyway, Demi is the founder, solo founder, might I add, |
| 1:54.2 | a 12th tribe. And she is absolutely incredible. She has built her business, guys, without a dime of external funding. And she's been doing it for |
| 2:04.0 | hot minute. I've had founders on here who may be not raised, but their business is a little newer. |
| 2:11.2 | Whereas Demi has been in this game for a while. And it's really interesting to hear from an |
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