This is the Guardian. This is the Guardian. This summer see the European box office smash that critics are raving about.

The count of Monte Cristo is timeless and thrillingly new.

Five-star says total film.

Rotten Tomatoes rates it at 100%.

It's a big exciting swashbuckling adventure, stunning a genuine triumph based on Alexander Dumas's classic tale.

A few accounts of Monte Cristo. The Count of Monte Cristo, in Cinemas now, Certificate 12A. Have you ever had that thing where if you write or hear a word over and over

perhaps you're given lines at school and suddenly things start to feel a bit strange.

Like what your writing isn't even real.

The word starts to break up, it starts to look strange, it starts to look like just a collection of letters.

Well, that odd sensation has a name.

So Jamevu is the inappropriate sensation of unfamiliarity for something that should be familiar to you.

Briefly, momentarily you feel like it loses meaning or it loses

familiarity. Researchers recently won the not always coveted Ig Nobel Prize for their investigations into Jamevoo.

It's a prize that honours science that makes you laugh and then think.

It's certainly an experience, there's an awful lot of madness in the form of paper airplanes

and singing and all sorts.

But yeah, it was good fun.

So today we're asking, why do our brains play this odd trick on us? How does it relate to its counterpart

deja vu and what can it teach us about where our memories are going right and wrong.

For the Guardian I'm E. Enample and this is Science Weekly. So a really common experience is finding a face that you know you should be familiar with

unfamiliar or less familiar than it should be.

Dr Akira O'Connor is a senior lecturer in psychology at the University of St Andrews

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