Hi guys, welcome back to Speaking to Erichie. This is your host Ecia, and I'm very, very exciting about our episode today because we get to learn all about the packaging world and learn it from a true expert in the industry and it really understands this world and trying to navigate

and you know as consumers this can be very difficult right there's so many products out there

I often say you know there's a lot of packaging out here in the skin care industry

because sometimes the formulas may not be different for the packaging is just what

really enticed to do so without further do I want to introduce you guys to Juan Lazzano who is the founding partner and CEO at

Activa Brand Exterious Design and he's also had over 25 years of experience in this industry and pretty much knows everything you can

imagine about the packaging world especially when it comes to you know like prestige

brands and really

enjoy the show one I'm so excited and honored to host you I really enjoy learning from you on LinkedIn so welcome the show

It's a pleasure for me and yeah we're just ready to share whatever way it comes and and talk about the packaging and all the beauty, which is, as you said, is blooming nowadays and now it's expanding to many, many areas of concern.

It's a question for me.

Yeah, no, I mean, I always follow your LinkedIn posts

and they're always very, very, not only interesting for me

from the content side, but you post so much the most beautiful

pictures of the packaging and I learned so much from your posts and I am just really excited to

chat with you about this world you know because you know, I mentioned it in the intro that as

consumers, like for me as a consumer, when I buy products, a lot of times it is because of the appreciation

I have for the packaging, you know, it's like, it's just so beautiful it captivates you and, you know,

they always have this thing, right, with like love it first sight or whatever,

and I think a lot of us consumers experience that with product.

So I would love to get started one if you tell us a little bit about yourself

and your background because you have so much experience.

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