4.6 • 25.1K Ratings
🗓️ 15 January 2025
⏱️ 43 minutes
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0:00.0 | Before we begin, this episode contains adult language. |
0:10.3 | Amanda Mull is a senior reporter at Bloomberg Business Week, where she writes a column trying to make sense of consumer culture. |
0:17.6 | Seeing people's neuroses and emotional lives play out and the way that they choose to spend |
0:23.4 | time and money is fascinating to me. Amanda is always noticing things. And last year, she became |
0:30.2 | very curious about a strange kind of video that's all over the internet. It's time for another |
0:36.0 | drink fridge restock. It's been a little over a month, so we're going to get it full again. |
0:41.3 | You just tell me what a restocking video is. |
0:44.3 | Restocking videos are usually a few minutes long. |
0:46.3 | They are generally sort of a close-up on a woman's hands, |
0:50.3 | taking a set of containers, usually out of a refrigerator, out of a pantry, |
0:55.8 | out of a laundry room. |
0:57.7 | And then those hands start filling the containers with stuff. |
1:02.1 | Food or cleaning products stuffed and stacked and plunked and crunched and peeled and |
1:07.9 | chopped and decanted. |
1:09.1 | Just thing after thing after thing being put inside of all of these crystal clear containers. |
1:14.6 | The hands are disembodied. You can't see who they belong to. |
1:18.6 | And the women rarely talk. They let the containers speak for themselves. |
1:23.6 | A lot of people find the sound of things getting sort of crunched and plunked and put into these containers. |
1:30.0 | Very satisfying. And then those containers are put back in the pantry, in the laundry room, wherever. |
1:37.1 | And we're all stocked up. It looks so beautiful, nice and full again. |
1:42.2 | And where you had disarray, you now have order. |
1:46.1 | Everything is abundant and you have all of your choices in front of you. |
... |
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