4.6 • 606 Ratings
🗓️ 1 May 2025
⏱️ 15 minutes
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The child of immigrant parents to Australia, Erinch was taught to want a stable life. He was having a successful career at Proctor and Gamble, but one day had a realisation that this was not what he wanted to be doing with his life. Now Erinch is a business and enterprise lead at the Doughnut Economics Action Lab, and designs businesses so they follow a social or ecological purpose. The social enterprise expert talks to Evan Davis about how he dealt with discovering his values were not aligning with his career path and what he did next.
Production team: Producers: Nick Holland and Simon Tulett Editor: Matt Willis Sound: John Scott Production co-ordinator: Katie Morrison
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0:00.0 | BBC Sounds, Music, Radio, podcasts. |
0:05.2 | Have you ever found yourself working somewhere and realizing that your values don't align with those of your employer? |
0:13.1 | And that actually, that really matters to you. Perhaps a lot more than you once thought. |
0:18.0 | Well, there are people who find themselves in that position. Take, for example, |
0:22.3 | Tone van de Koken, the founder of Tony's Chocolonle. As a journalist, he became well known in his |
0:28.9 | home country, the Netherlands, for a TV program that focused on problems in food production, |
0:34.5 | including slavery and child labour. He became particularly concerned by chocolate. |
0:39.7 | And in 2005, he handed himself to police and asked to be arrested and prosecuted for his |
0:45.6 | part in enabling child slavery. He even went to West Africa and brought back a former child slave |
0:52.0 | to testify against him in court. In that case, the judge |
0:56.3 | wouldn't convict because his crime, in inverted commas, was eating a chocolate bar. Frustrated, |
1:04.7 | he left his job in journalism and decided to try to make an impact more directly by creating |
1:10.2 | a brand of chocolate that would be child slavery free. |
1:13.6 | Well, we're told that purpose-driven work, |
1:16.6 | work aligned with employees' own values and beliefs, |
1:19.6 | is becoming increasingly important, especially to younger generations. |
1:23.6 | Sometimes, they say, even more important than salary. But choosing to leave the safety of your employment on that basis is surely a big step. |
1:33.3 | Where will you go next? |
1:35.3 | Will the new employer align with your values any better? |
1:38.3 | I'm Evan Davis and in this episode of the decisions that made me, |
1:42.3 | our series of interviews with business leaders from the team behind the bottom line, I'm joined by someone who took that principled leap. |
1:52.0 | Erin Sahan is the former chief executive of the World Fair Trade Organisation and is now the business and enterprise lead at Donut Economics Action Labs. I think we should go back |
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