Debunking Common Misconceptions About the Rhode Acquisition
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 3 June 2025
⏱️ 37 minutes
🧾️ Download transcript
Summary
Two big pieces of news this last week, and of course we’re covering what many would consider the headline of the year: Rhode was acquired by e.l.f. Beauty ahead of its third birthday. In a year when M&A has been relatively quiet (we didn’t forget you, Touchland!), this sent waves throughout the entire internet. And everyone has thoughts or at the very least questions, so we’re detailing what’s actually happening now that Rhode is officially e.l.f. property. Then, we discuss Tower 28’s new sunscreen. We both personally love it, but the marketing of it as a universal tint with no white cast has been heavily criticized from those with deep and dark skin tones. We ruminate on why the sunscreen launch has triggered such a response when many brands have launched with the same marketing with similar products.
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Transcript
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| 0:00.0 | G-M, Los Angeles. |
| 0:05.6 | Hi, Kirby. |
| 0:07.1 | Hi, Sarah. |
| 0:08.4 | Welcome to Los Angeles. |
| 0:14.5 | Happy June. |
| 0:16.3 | June 3rd. |
| 0:18.9 | How hell did we get here? |
| 0:20.5 | June 3rd, that's my father's birthday. Happy birthday, Greg, Dan. Happy birthday, Greg. He's a... Gemini. Very much so. We love his style. |
| 0:31.2 | Love him. Oh, my God. I used... I tell you this. I used face app on him recently just to, like like show what it could do. And he was like, |
| 0:43.7 | I don't really see a difference. Oh, okay. Way to go, Greg. Glad. Glad that's how, uh, you. |
| 0:49.3 | Yes. I love that for you. I love that. My dad sends us, uh, Outfit of the day photos. That's how we start our mornings. Outfit of the day. Yeah.ends us a picture of his outfit. He is such a stylish man. |
| 0:54.4 | Oh, I love that. |
| 0:56.1 | Love his life. |
| 0:57.2 | Gosh, we have so much to talk about. |
| 0:59.1 | We have a lot to talk about. |
| 1:00.5 | Two big things in particular that have happened in the last week. |
| 1:03.9 | Let's just get started with Road. |
| 1:06.8 | You've heard every headline. |
| 1:08.4 | Wait, hold for applause. |
| 1:11.4 | Wow. Wow. |
| 1:13.5 | You've heard every headline. You've seen every take. Nothing else existed that day. |
| 1:18.4 | Literally, it was like everyone stopped what they're doing. |
... |
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