4.4 • 739 Ratings
🗓️ 6 February 2025
⏱️ 58 minutes
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Much has shifted in the landscape of gender representation in STEM fields, with women making gains in recent decades. There is an increased interest among girls in pursuing STEM fields, and a growing awareness of how to support them as men continue to make up a majority of the field. Debbie Sterling, founder and CEO of GoldieBlox, exemplifies this evolution with her inspiring journey from lonely inventor to dynamic entrepreneur. GoldieBlox is a multimedia company focused on transforming the perception of toys in the traditionally "pink aisle" aimed at girls. The founder shares her journey of overcoming gender stereotypes, leading to the creation of a girl engineer character that inspires young girls in STEM. She also addresses the entrepreneurial challenges she has faced, including failure and achieving success with limited resources.
The episode first aired on April 25, 2017
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0:00.0 | You are listening to the DFJ Entrepreneurial Thought Leaders series, brought you weekly by the Stanford Technology Ventures Program. |
0:10.3 | You can find podcasts and videos of these lectures online at eChorner.standford.edu. |
0:17.5 | On today's episode, we have Debbie Sterling, the founder and CEO of Goldie Blocks, an award-winning children's multimedia company that creates toys, books, videos, animation, and merchandise that challenges gender stereotypes and empowers girls to build their confidence, their dreams, and ultimately their futures. She's been honored |
0:39.1 | many times for her impact as a leader in the movement toward getting girls interested in |
0:43.6 | science and technology. Without further ado, here's Debbie. Thank you. Thanks everybody. I'm Debbie. It's great to be here. And I'm going to start my talk with a little logo. We all know well. My story begins when I was in your shoes. I was a Stanford student. And for me, getting into Stanford was probably one of the biggest things that had ever happened to me. I grew up in a really small town in Rhode Island. I went to a pretty average public school. And when I found out I got into Stanford, they announced it on the loudspeaker, and everyone in the cafeteria got up and cheered. Like it was that big of a deal. And so as I was preparing |
1:29.2 | to go off to college, I remember one day my math teacher pulled me aside and asked me what I |
1:35.2 | planned on majoring in. And at the time, I was a high school senior, I had no idea. She so I think |
1:40.7 | that you should consider engineering. And I remember that moment. |
1:44.7 | She said that I've told this story a million times what is so funny because in my head, |
1:48.6 | I pictured an old man driving a train. |
1:52.1 | I had no idea what engineering was, but whatever picture I had in my head was the least |
1:58.1 | appealing, interesting thing to me at all. And, you know, I kind of thought |
2:03.3 | she was crazy. But sure enough, I got to Stanford. And my freshman year, I had no idea what I |
2:10.1 | wanted to study. And so I thought, why not try engineering? So I signed up for ME 101. I walked into |
2:17.1 | the room and almost just turned right out and walked |
2:20.3 | out the other way because I looked around and I saw barely any girls. And I thought, you know, |
2:26.6 | I'm not sure if this is really for me. But luckily, I stayed in the class and I'm really glad that I |
2:31.6 | did because it was the first time that I learned what engineering was. and we weren't fixing train engines in that class. It was an amazing class |
2:39.0 | because it was really an introduction to just the way the world works. We learned the simple machines. |
2:45.1 | We learned how to build stuff, how to invent, how to be problem solvers. It was incredibly |
2:49.0 | creative and inspiring to me to think that I could be an inventor and solve big problems in the world. |
2:54.4 | That was something I was really passionate about, and so I decided I'm going to study engineering. |
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