Death Wish Coffee vs. Liquid Death: Trademark Battle! | Case Brief

The Emily Show

Baker Media, LLC.

True Crime, Entertainment News, News

4.9 • 1.9K Ratings

🗓️ 7 November 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Watch the full coverage of the live stream on The Emily D. Baker YouTube channel: https://youtu.be/0kj4KOQeev4 This Case Brief dives into the legal battle between Death Wish Coffee and Liquid Death. Death Wish Coffee, a well-established premium coffee brand, is suing Liquid Death for trademark infringement and unfair competition. Death Wish Coffee argues that Liquid Death's entry into the coffee market will confuse consumers and trade on Death Wish's brand and goodwill. Death Wish Coffee has a history of protecting its brand and has successfully obtained injunctions against other "death formative" marks in the coffee space. Liquid Death claims they have no real plans to launch coffee, despite filing trademark applications, and suggests Death Wish's CEO is "amped up on too much caffeine." They also argue that no one company can legally own the word "death." The Case Brief explores the legal arguments, including the purpose of trademark law and the concept of "reverse confusion." The outcome of the lawsuit will depend on the trademark office and ultimately the court's decision regarding the potential for consumer confusion. RESOURCES Food Court Playlist - https://www.youtube.com/playlist?list=PLsbUyvZas7gKZ4dv4LpAmHKT-czjE9Dl9 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Ready to launch your business? Get started with the commerce platform made for entrepreneurs.
0:04.8	Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand.
0:12.4	Marketing tools that get your products out there. Integrated shipping solutions that actually save you time.
0:17.4	From startups to scaleups, online, in person and on the go shopify is made for entrepreneurs
0:23.3	like you sign up for your one dollar a month trial at shopify dot com slash setup welcome back
0:30.6	it's time for a case brief keeping you in the loop with the cases you care about most just more
0:34.9	briefly if you want the full coverage it's linked in the description below. But for now, let's get into it. Death Wish seems to have a death wish and is decided to take
0:47.2	the fight to liquid death. For those of you that are not familiar with these two brands, don't worry.
0:52.7	The lawsuit is going to fill it in for us.
0:54.8	Death Wish Coffee versus Liquid Death.
0:57.9	This one is in federal court in California.
1:01.9	For trademark infringement, false designation of origin,
1:06.7	determination of non-registerability,
1:10.6	of trademark, declaratory judgment, and unfair competition.
1:15.4	So what have we got? Trademark lawsuit.
1:17.0	Death Wish is one of the largest and most successful premium coffee brands in the country.
1:22.6	Since its founding in 2012, it has sold critically acclaimed coffee under its unique
1:27.5	Death Wish Coffee Co-registered trademark and associated mark, the Death Wish marks.
1:33.6	At thousands of major retail locations nationwide and online, yes, I say it regularly at Publix.
1:38.4	Death Wish brings this action to enjoin liquid death from confusing consumers and trading on death wishes brand and goodwill
1:47.2	by launching competing death branded coffee beverages.
1:51.9	Straying from its current business of selling sparkling waters
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Baker Media, LLC., and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Baker Media, LLC. and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.