Daysie - Not So Simple Syrup Inspired by Whole Foods

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 July 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode is also brought to you by Sendlane.

The not-so-simple syrups of Daysie were born because a similar product couldn't be found, says Tara Pate, Founder of Daysie.

During the COVID pandemic, Tara built an at-home coffee bar but needed some flavored syrups to make her favorite drinks. She wasn't impressed by the products she found on Amazon and couldn't find anything fitting the bill at the local Whole Foods.

"Honestly, down that rabbit hole, I went thinking backward like if I could create a product that Whole Foods would carry on their shelves because of the ingredient integrity, then perhaps I was on to something," she says.

Tara says her experience in CPG was a big help in creating the brand, from understanding the legal ramifications to building a community. Still, other challenges were awaiting her.

"I had no idea how to bring a product to America from scratch, and I had no idea about fulfillment and FDA regulations and what it means to be certified organic," she says. "So while I had one piece of the pie that I felt really confident in, there were nine out of 10 other pieces that I was completely lost in."

A one-piece that she struggled with was COVID-related. Tara initially launched Daysie as an e-commerce brand. Now that grocery stores and retailers are reopening, she's having to connect with brick-and-mortar establishments to become more omnichannel.

Tara says she also hopes that consumers find other uses for syrups other than coffee. She has seen social posts of people using it to make desserts, cocktails, and cocktails.

In Part 1, Tara talks about:

* Gratitude to her husband for his support.
* An overview of the brand.
* How she came about the idea for the new brand.
* Early challenges.
* The effect of the pandemic.
* Other uses for the syrups.

Join Ramon Vela and Tara Pate as they break down the inside story on The Story of a Brand.

For more on Daysie, visit: https://enjoydaysie.com

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Transcript

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0:00.0	Ramon for the first time in as far back as I can remember, I had time to think, which in it,
0:06.8	like I've just heard on a multitude of, of times from people in this time and space that,
0:12.4	you know, having this time to just like really be present and to think about what values,
0:17.4	you know, align with yourself and what you want to do with your career and all those things. You know, I have this pause and, you know, align with yourself and what you want to do with your career and all those
0:21.4	things. You know, I had this pause. And I truly think that my world and where I would have
0:29.0	landed as an entrepreneur could have been pretty vast because I didn't have a job. And so it really
0:34.8	was what is a pain point that I was personally experiencing.
0:39.2	So that was building my at home coffee bar, ordering my favorite beans from blue bottle
0:45.0	coffee and Stemstown coffee and getting an espresso machine and Oatly oat milk.
0:50.4	And it came time to order the simple syrup because I'm a fru-frou coffee drinker.
0:56.0	I do not drink my coffee black.
0:59.4	And what showed up from my Amazon purchase was a giant plastic bottle.
1:04.5	I'm reading the ingredient label, not impressed.
1:08.2	And so, you know, the very next step was let me go to Whole Foods. I thought, surely, you know, the very next step was, let me go to Whole Foods. I thought,
1:13.3	surely, you know, a brand this big would have something on their shelves. So I go to Whole Foods
1:18.3	and I go to the coffee aisle, which by the way is the very front aisle of Whole Foods and not a
1:24.6	single product existed. And so I asked somebody that was working that day,
1:29.4	you know, hey, where could I find a simple syrup for my coffee?
1:32.2	And they said, well, we don't have anything in the coffee aisle,
1:34.8	but, you know, maybe let's try the cocktail aisle.
1:37.7	And while the cocktail aisle has beautiful products
1:40.6	with like cardamom and rosemary and toasted grapefruit,
	...

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