What if the key to a booming business was more than just increasing sales? Former Chick-fil-A Vice-President of Marketing, David Salyers, explains how the company’s values and goals are different from its competitors. He shares the principles you can apply in your business now to create more raving fans and earn more money. David says to stop “creating transactions” and start “creating relationships” with your customers. Many “nuggets” of wisdom in this episode!

What you will learn:

• Find a job you don’t want to retire from
• Create culture intentionally
• “Get rich” business vs. “be rich” business
• How to balance the value equation
• Create raving fans
• Money should be the cherry on top

Quotes:

• “If your goal is to stop doing something as quickly as possible, what does that tell you about how much you're enjoying what you're doing, if your goal is to stop doing it?” – David Salyers
• “You have to become the organization that the people you’re looking for are looking for.” – David Salyers
• “I've come to the conclusion that customers will never be more excited, more passionate, more raving fans of a company than your own employees are.” – David Salyers
• “So many people think they sort of stumble into culture, but as you're talking about it you can create it and mold it and shape it and design it and it happens with focus and intentionality.” – Derrick Kinney
• “Values are only really values when you're willing to sacrifice for them.” – David Salyers
• “True riches in life will never be found in a bank account. They're found in the richness of relationships, in the richness of feeling valued, and the richness of having meaningful work and all these things.” – David Salyers
• “If we have enough fans, sales will never be a problem. If we create enough fans, they’ll recruit other people to come do business with.” – David Salyers
• “A way to think about it is, how can I make the day to do so enriching and engaging and exciting that it’s almost like the money I make is the cherry on top, not the point.” – David Salyers

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Recommended Resources:

• Davidgsalyers.com