What does it take to transform a company's mission into a movement?

I say it comes down to two things, math and magic.

I'm Bob Pittman, Chairman and CEO of I Heart Media.

On my podcast, Math and Magic, I sit down with the visionaries on the frontiers of marketing

to hear how they use data and creativity to bring big ideas to life.

We'll hear from business leaders like Susie Geary, CMO of Ford Motor Company.

We are at that moment when it all changes and I think that a big part of the why we're at that moment

is because of the F-150 Lightning.

It changed everything.

Listen to Math and Magic on our very own free I Heart Radio app, Apple Podcast, or wherever you get your podcast.

This is Mesters in Business with Barry Reynolds on Bloomberg Radio.

This week on the podcast, I have an extra special and fascinating guest.

His name is David McRainey and he is a science journalist and author.

I first came to know David's work through his blog and book, You Are Not So Smart,

which was a fun review of all of the cognitive foibles and behavioral errors we all make.

But it turns out that David was looking at how people change their minds, how you persuade people,

and he thought the answer was found in all of these cognitive errors.

And if you could only alert people to the mistakes they were making, whether it be fact checks or just showing them their biases

and the heuristics they use and the rules of thumb they use that were wrong, hey, they would come around and see the light.

And as it turns out, that approach is all wrong.

And his mea culpa is essentially this book, How Minds Change.

It turns out that persuading people about their fundamental beliefs involves a very, very specific set of steps,

...