This is the Playbook where I give you access each week to the world's greatest

athletes and executives about their personal and professional playbook and what has made them

champions on and off the field.

Yankees win.

That contract extension was for $176 million.

A touchdown!

And a title for the Patriots.

I can't believe it.

For the world!

He got it!

I'm your host and CEO of Sports One Marketing, David Melzer.

Today I have the David Dinkins Jr.

And you, Dave, I don't mean to make you blush, but are truly a legend when it comes to producing sports.

You have literally, I think worked for everyone, and most recently, I think two more rings that you have are these unbelievable fights for Showtime that you just produce.

The Pac-El-Mayweather fight and of course the McGregor fight as well.

We're on the playbook and it's a little different show, right? We can brag about all

your exploits all we want, but what this show is about with entrepreneur is finding what your

playbook was. And so going back, you know, it could be as far as the case Western Reserve in Ohio,

but, you know, what is the playbook to success is you went in,

and you're truly an entrepreneur entrepreneur most people don't understand that

within the context of big organizations you can be entrepreneurial and I think that

really is why I wanted to talk to you because I see you have a certain playbook whether it was with you

...