David Burkus: Understanding the Hidden Networks That Can Transform our Lives and Our Careers

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.8 • 1K Ratings

🗓️ 20 May 2018

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Networking is about far more than collecting business cards at events or increasing the number of connections you have on LinkedIn. It’s about relationships. Within all of our relationships are hidden networks that have the potential transform our lives and careers. We are all in the words of David Burkus “a friend of friend.”

David Burkus is a best-selling author, a sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. His TED talk has been viewed over 1.8 million times and he is a regular contributor to Harvard Business Review.

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Transcript

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0:00.0	Every person is embedded inside of a network, a network that has some people clustered close to you and other people scattered about, usually clustered close to other people, but further away from you.
0:11.0	We use space a lot of times when we draw a network to signify the strength of a relationship.
0:16.0	So your close connections, those people that like if I were, if I go think back to high school,
0:21.3	if I were embedded in one particular community, then I would have all these close
0:25.2	connections that are all very self-similar. They all hang out with the same people, they all think
0:29.0	the same way, they all listen to the same thing, and when you need to have a new idea when you need new advice
0:35.8	when you get connected to somebody that can help you with a new problem that you've encountered
0:39.4	those people are useless not, they're just redundant.
0:43.2	If you have five people who all know the same person and all think the exact same way,
0:46.7	you only actually need one of those people in your life.
0:49.4	What you need are people that provide a little bit different perspective,
0:51.7	etc.
0:52.2	And that's where your weak ties, the people that are further away from you
0:55.1	these are the people that you know but you don't know that well or you see them you
0:59.1	know once every six months or what have you I mean you you and I I think we have a pretty fair is pretty
1:03.8	strong relationship but but to be honest with you you and I are weak ties right we
1:06.8	chat on Facebook every couple of weeks right we chat live even less but like
1:11.6	there's a benefit to that.
1:14.4	I'm Sreni Rao and this is the unmistakable creative podcast where you get a window into the stories and
1:23.8	insights of the most innovative and creative minds who started movements, built
1:27.7	thriving businesses, written best-selling books, and created insanely interesting
1:31.6	art. For more, check out our 500 episode archive at unmistakable Creative.com. This is a passenger announcement. You can now book your train on Uber and get 10% back in credits to spend on Uber eats so you can order your own fries instead of eating everyone
	...

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