An Instagram post gets an unexpected boost, a Tik-Toc catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blew up is a new podcast documentary that reveals how social media stardom is made.

It's a different kind of fame that's not always as glamorous as it looks.

From Spotify and the Ringer Podcast Network, I'm

Melissa Bureznak.

You can listen to this blue up on Spotify

or wherever you get your podcasts.

Twas the night before Christmas when all through our home, friends were waiting for

drinks at the party we'd thrown. With an espresso martini mixer from Fever Tree,

all you need to add is the vodka, you see. Five espresso martinis ready in a second,

a Christmas miracle, everybody reckoned. So this holiday season, mix with the best with fever tree cocktails for you and

your guests please enjoy responsibly.

On BBC I player this is Janet and Samuel.

I've gambled away my entire life savings.

Everything I thought I had.

It's all nothing.

They'd hit rock bottom.

Then one day a boat was up full of contraband.

I know someone who gives us a lot of money for this.

Now there's a sharp-suited gangster after them.

...