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The Playbook With David Meltzer

Daniel Lubetzky, Founder of KIND Snacks on Building an Impactful Brand

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 18 August 2022

⏱️ 9 minutes

🧾️ Download transcript

Summary

Get your fill of entrepreneurial wisdom from Daniel Lubetzky, Founder of KIND Snacks, who talks about building an impactful brand and how company culture relates to performance in this clip from Season 2 of Office Hours. Lubetzky and host David Meltzer share their insights on creating an environment that empowers your employees to be their best, the value of transparency in marketing, and how leaders can “do well by doing good”. — Office Hours features billionaires, millionaires, entrepreneurs, celebrities, athletes, and entertainers to talk about success, failure, and everything in between. Other guests from Season 2 include: Daymond John from Shark Tank, entrepreneur and best-selling author Ed Mylett, US Olympic beach volleyball legend Kerri Walsh Jennings, chef and restaurateur Wolfgang Puck, New York Times best-selling author, researcher, lecturer, and corporate consultant Dr Joe Dispenza, "The Iceman" Wim Hof, and Grant Cardone, CEO of Cardone Enterprises, Cardone Capital, international speaker, entrepreneur, and author of The 10X Rule. Stream Season 2 of Office Hours now on Apple TV Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Our next guest is Daniel Lubetsky, founder of Kind Snacks.

0:07.0

Welcome back to Office Hours, and you know, when I ran Lee Steinberg, the sports agency,

0:12.8

my favorite quote of Lee Steinberg that I've utilized is be kind to your future self and

0:18.9

do good deeds.

0:20.5

And this next gentleman, Daniel Lubetsky, he is the epitome of what Lee was talking

0:25.3

about.

0:26.3

He lives his life and kindness, and he is proof that you can do good and do well as he

0:33.3

had a huge exit with his extraordinary company kind and the kind bars, which we have here

0:40.2

on set and your wife lives off of and everyone has, it's like working for Nike.

0:44.4

You say you like kind bars, it's like, yeah, Daniel, welcome to Office Hours and first

0:49.2

of big congratulations on proving that being kind to your future self is by doing good

0:55.6

deeds and you are continually doing good deeds as well.

0:59.6

David, thank you so much.

1:00.6

Just to clarify, it was not a exit.

1:02.5

It was a very important step in our journey, but I'm still a meaningful and very proud

1:09.8

significant stakeholder in kind, but we're very proud of our partnership and of our growth.

1:15.5

But other than that, I appreciate everything you said.

1:17.8

You have daily habits that you're really trying to incorporate or empower people with,

1:23.0

things like curiosity, empathy, which you don't hear a lot when it comes to starting with

1:29.2

us.

1:30.2

Of course, courage is included in there.

1:32.3

I'm interested in why you chose those three different values to incorporate into start

...

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